Leads die in inboxes and spreadsheets
Sales pipeline + follow-ups keep every inquiry moving toward a booked move.
Affinity Moving
The operating system for the move.
Sales, dispatch, crews, paperwork, and payment — one system built for how moving companies actually run a day. From the first estimate to the signed bill of lading.
- Built in Minneapolis with working movers
- Live in about a week
One product
Built for the desk, the truck, and the customer.
Affinity Field runs the office and the job site. Moving companies sell, dispatch, and keep customers on the same job — without a separate stack for each.
Office
Field at the desk
Pipeline, booking, and follow-ups so the office books more of the leads you already buy.
Crew
Field on the truck
Dispatch, live map, and job status so crews and the desk stay on the same move.
Customers
A link, not a login
Customers get a clear path on the job — without forcing another account into your stack.
Product tour
One system, three places the work happens
The desk books it, the truck runs it, the customer watches it happen. Nothing gets re-typed in between.
One record per move — shared by estimator, dispatcher, crew, and customer.
Sales & dispatch
Every lead, estimate, and truck on one board
Quote from a survey, hold inventory, and drop the job onto the schedule without re-keying a single address.
- Virtual survey to binding estimate in one pass
- Drag-and-drop crew and truck assignment
- Margin, hours, and travel time calculated live
The problem
Spreadsheets weren’t built for move day
Leads stall. Dispatch improvises. Follow-ups slip. Affinity Field replaces the patchwork from inquiry to completed job.
Dispatch runs on tribal knowledge
Dispatch board, crew assignments, and live map give the whole office one source of truth.
Marketing spend is disconnected from booked work
Marketing performance ties channels, CPL, and closed revenue back to the CRM.
Features
Sell more moves. Dispatch cleaner.
Every module is wired to how moving companies win work and run the day.
Dashboard
Run the day from one ops home
New leads, unassigned work, dispatch dollars, and Needs attention — the same home your team opens every morning.
Sales pipeline
Book more of the leads you already buy
Kanban stages with live deal value so sales sees what’s new, what’s stale, and what’s booked.
Dispatch
Dispatch crews without the group-text chaos
Assign trucks and movers, ask Affinity AI Dispatch, watch the live map — then Review & dispatch.
Marketing
See which channels actually book moves
Closed revenue vs spend, ROAS, and channel tables — connected to the CRM, not a separate spreadsheet.
Applicants
Hire movers in the same system you dispatch
Career applications land in one hiring inbox — New, Reviewing, Hired — beside the ops tools that run the trucks.
Follow-ups
Stop losing deals after the first call
Due-soon and overdue queues keep text and call follow-ups on the calendar so booked moves don’t slip.
How it works
Lead in. Crew out.
One loop for sales and ops — without switching tools.
Capture & convert
Leads enter the sales pipeline; follow-ups and AI call history keep the next step obvious.
Dispatch & execute
Booked jobs hit the dispatch board — crews, trucks, and live map in one place.
Measure & grow
Marketing performance and the ops dashboard show what’s booking — and what still needs attention.
Product
See the product
Designed product visuals of Affinity Field — ops home, dispatch, pipeline, and marketing — in the same blue-and-white language as the CRM.
Pricing
Priced per company, not per headache
Crew seats are unlimited on Growth and up. No per-job fees. Placeholder list prices for planning — finalize with sales on a demo.
Starter
$299/mo
placeholder — finalize with sales
For owner-operators and crews running up to 4 trucks.
Core operating system
- Leads, estimates, and booking
- Dispatch board and crew Field app
- Digital BOL and inventory
- Customer move portal
- Applicants / hiring inbox
Growth
$599/mo
placeholder — finalize with sales
For multi-crew movers scheduling every truck, every day.
Everything in Starter, plus:
- Live fleet map + Review & dispatch
- Marketing performance tied to booked work
- Affinity AI Dispatch assist
- Automated follow-up and review requests
- Priority onboarding mapped to your workflow
Enterprise
Custom
scoped to branches & volume
For multi-location movers and complex ops stacks.
Everything in Growth, plus:
- Multi-branch / multi-fleet configuration
- Migration assist from Jobber, ServiceTitan, or sheets
- Dedicated success + training for office and crews
- Custom integrations when your stack needs them
- Month to month — no annual lock-in
- Migration and crew training included
- Unlimited customer portal users
Prices shown are placeholders for evaluation only — finalize with sales. Final quotes depend on crews, branches, and volume.
Walkthrough
See your busiest Saturday, run on Affinity FieldBook a demo of Affinity Field
Bring a real week of jobs. We’ll show how it books, dispatches, runs, and collects — then leave you with a migration plan.
30 minutes with your real jobs — then a clear migration plan.
- Mapped to your operationWalkthrough around your rate table, job types, and busiest day — not a canned sandbox.
- 30 minutes, no slide deckStraight into the dispatch board, crew Field app, and customer path with your kind of jobs.
- A real migration planLeave with a written timeline for imports, integrations, and crew training.
Objections, answered
The questions movers actually ask
Straight answers about Jobber, ServiceTitan, switching, migration, and whether crews will really use it.
Ask us anything on a demoHow is Affinity Field different from Jobber or Housecall Pro?
Those are built for trades that quote by the job. Moving is priced by weight, cubic feet, hourly crews, shuttles, stairs, and long carries — and the job spans two addresses, a truck, and a crew. Affinity Field models that natively: sales pipeline → booked move → dispatch + live map → crew Field app → follow-ups and marketing attribution.
We already run ServiceTitan. Why switch?
ServiceTitan is strong for HVAC and plumbing dispatch, but movers often keep parallel paperwork for BOL, inventory, and valuation. Affinity Field is built around the move — so you’re not bending a generic work-order tool into a moving company.
Our spreadsheets and whiteboard work fine. Do we really need this?
They work until a truck breaks down or an estimator leaves. Affinity Field keeps the same mental model — a board with jobs on it — but recalculates hours, margin, and crew availability, and the crew sees the change immediately.
Will crews actually use the Field app?
The crew app is phone-first with glove-friendly CTAs (I’m in route, Confirm Arrival) and a clear job timeline. It’s the same product the office sees — not a bolted-on messenger. Most crews are running full jobs by their second shift.
How long does setup take?
Starter is often live in about a week. Growth typically takes two to three weeks including rate tables, integrations, and crew training. Enterprise rollouts are scheduled location by location so no branch runs two systems at once.
Can you migrate our data from another CRM?
Yes for common sources (Jobber, ServiceTitan exports, spreadsheets). Enterprise includes migration assist; Growth and Starter get a guided import path for contacts and open jobs.
Is pricing flexible for seasonal volume?
Plans are sized to crews and volume, not a one-size public SKU. The numbers on this page are placeholders — sales will quote what fits your peak vs off-season.
Is Affinity Field only for Affinity Moving, or can other movers buy it?
Affinity Moving built Affinity Field to run its own operation — and AffinityField.com is where we sell that same product to other moving companies. Sign in is for existing customers and staff; Book a demo is for fleets evaluating the CRM.
Where do I sign in?
Use Sign in for AffinityField.com/login — that’s where existing customers and staff enter the product. Demo requests use the form on this page (or sales@affinityfield.com).
Ready to see Affinity Field?
Book a demo to see it on your fleet. Already a customer? Sign in.